I'm Ruth, a freelance graphic designer with over 20 years of experience creating visual solutions for a variety of businesses, charities and self-publishers.
I work remotely across the UK and abroad, bringing ideas to life through logo design, brand identity, print, packaging, websites, illustration, book design and everything in between. What keeps me excited about design, after two decades, is the sheer variety of it — every client is different, every brief needs a new solution, and every project brings interesting people to collaborate with.
I particularly love working with charities and non-profits, organisations doing meaningful work that deserves to be seen and communicated well. And I love the enthusiasm that comes from start-ups looking to launch their new venture and the excitement of helping bring it to life visually for the very first time.
My working style is calm, efficient, and collaborative. I understand the importance of handing over the illustration of your new book or the design of your visual identity to someone, and I take that seriously. I'll listen carefully, ask questions and keep you informed at every stage, making sure the process feels as enjoyable as the end result.
About Tincat
As for the name — meet TinCat! She's a small blue cat who lives in a tin, and she's friendly, curious and loves to draw - she’s always coming up with creative ideas and solutions when her friends find themselves in a pickle. She felt like a good mascot to have. :)
Ready to work together?
If you're looking for a designer who'll take the time to understand your project and deliver something you're genuinely proud of, I'd love to hear from you.
Get in touch and let's have a chat.
About me


“We’ve worked with TinCat Design on a host of different projects – a logo to celebrate our 10th anniversary, our first ever professionally designed annual report, our refillable water bottles and multiple other pieces of work. Ruth is perceptive, quick to grasp any brief and produces beautiful, eye catching work that looks fresh and engaging whilst being consistent with previous design.
We are lucky to have her talent and skill just around the corner. Since working together, we’ve had loads of positive feedback on our overall brand and profile. Having beautiful, professionally designed materials enables us to approach new partners and supporters with confidence. Tincat Design has helped us stand out from the charity crowd. ”
FRANK Water, Bristol, www.frankwater.com
