The Nook Climbing Hub

The vision for the Nook is for more than just a climbing wall (albeit an extremely high tech one!). It's to create a friendly, community focused hub where the local climbing community can hang out and train.

My task was to create a brand identity that captured that spirit: approachable and welcoming, yet unmistakably rooted in the mountain landscape.

The brief called for a logo with clean, bold lettering with an earthy palette: a combination that would feel grounded and outdoorsy without losing warmth or friendliness. The result needed to be instantly recognisable, versatile across signage and merchandise, and true to the character of the space.

Logo and brand identity

Beyond the logo itself, I developed a set of brand guidelines to keep the identity consistent as The Nook grows, along with a companion mountain graphic. Designed to complement the logo while standing on its own, this graphic gives The Nook a flexible visual asset, equally at home on a T-shirt, a website banner, or scaled up as a mural on the gym's walls.

Services: logo design, brand guidelines

"Having had a great experience working with Ruth previously on a separate project, I had no doubt that she would come up with something great for The Nook. Ruth asked all the right questions to be able to tease out what we wanted in a logo and branding for our new business.

She's created a logo that reflects the outdoorsy mountain vibe, whilst making it feel cosy at the same time. Ruth is so friendly and incredibly easy to work with. Thank you again so much, Ruth, for bringing our new business to life!"

Vicky Grant, The Nook founder
thenookclimbing.co.uk