We needed a strong brand identity from which the website would take inspiration and evolve. After considered conversations Ruth fully understood our brief and the creative process began. With her knowledge of branding and attention to detail we now have a logo and brand which is strong and has received numerous praise from not only our customers but also other creative people.
Update: We have now partnered with a champagne house who loved the logo Ruth created for us and felt it matched their brand well.

Louise Keedwell-Wirtz, L’Affinage Founder

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L’Affinage

A new logo and branding design for a small business being set up by a couple who truly are passionate about cheese.

They approached TinCat for a brand that would look rustic and imperfect, “like the product we are going to sell”.  A vintage look to create an established provenance behind the brand, with a human touch, a smudge or wobble; the cheese is handmade and hand cut, the brand needed to reflect that patina of age.

This is the result. They seem pleased and their cheese business is booming, both online and on their market stall! Of course it helps that the cheese is so delicious 🙂

I went on to create signage and design the delivery boxes with their information cards, as well as the wax paper wrapping for the cheese.

ClientL'Affinage du FromageServicesLogo design, design for printLinklaffinage.co.uk