L'Affinage brand design

New logo and branding design for an artisanal cheese business

L'Affinage approached TinCat for a new brand design with a "rustic and imperfect feel" to reflect the handmade nature of their artisanal cheese products. They wanted a vintage look to create an established provenance, with "a human touch and a smudge or wobble", to reflect that patina of age (their cheese is handmade and hand-cut).

The result is a logo and brand identity that perfectly captures the patina of age and the artisanal quality of their delicious cheese. Their cheese business is now booming, both online and at their market stall, thanks to the appealing branding and, of course, delicious cheese!

In addition to the logo and branding, TinCat designed marketing materials, including delivery boxes with information cards and wax paper wrapping for the cheese. When the couple opened a brick-and-mortar shop last year, TinCat also designed the signage, ensuring a cohesive brand experience.

Brand design for L'Affinage
Brand design for L'Affinage
Brand design for L'Affinage - promotional postcards
Brand design for L'Affinage - promotional postcards

“We first approached Ruth when we decided to expand our current business and set up an ecommerce site to sell our cheese online. Having worked together on a project in the past, we knew she would carefully listen to our ideas and help translate them into reality.

We needed a strong brand identity from which the website would take inspiration and evolve. After considered conversations Ruth fully understood our brief and the creative process began. With her knowledge of branding and attention to detail we now have a logo and brand which is strong and has received numerous praise from not only our customers but also other creative people.

It can be a daunting task to create a logo which speaks volumes about your business, but Ruth made it into a pleasurable experience. We have continued to work with Ruth as our business has evolved and look forward to more collaborations in the future."

Update: "We have now partnered with a champagne house who loved the logo Ruth created for us and felt it matched their brand well. Ruth managed to take the vision we held in our heads and translate it in a professional and timely manner. The end goal being to create a logo we were 100% happy with which I have to say – we still love several years down the line!"

Louise Keedwell-Wirtz, L’Affinage Founder