Habibah brand identity for a new restaurant
The brief: To create a brand identity for a new café/restaurant based in Cheltenham, selling authentic Palestinian falafels and flatbreads.
Habibah – which means sweetheart in Arabic – is a family-run business with a great love of culture and people: passionate about creating community, and serving great food. Their mission is “to share the love through our food; to create conversation and community.”
TinCat was approached to develop a logo, brand colours and a pattern to convey the essence of Palestinian cuisine and the friendly, informal food on offer. A challenge, and a hugely enjoyable one! I immersed myself in Arabic art. For the pattern, it was important to come up with a design that could easily be tiled and would look equally striking on a small space – like the back of a business card – as well as a much larger one, such as a wall in the café.
The final design allowed for elements to be isolated or repeated depending on context, and the ‘zing’ in the colour palette reflects that in the delicious food! If you’re in Cheltenham, check it out. You won’t be disappointed.
"Now that the brand is complete, I realise it truly reflects my answers to the brand questionnaire I filled at the start of the project. I am already looking forward to our next design work with Ruth.”
Sleiman Matar, Habibah founder
habibahcafe.co.uk